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Cookie Policy

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Shuppy Ltd (“Shuppy”) using cookies for the purposes outlined below in order to provide you with a fully functional user experience. 

What is a cookie? 

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used instead. An anonymous identifier is a random string of characters used for the same purposes as a cookie. 

Your browser accesses the cookie file only when you visit the website that generated it. This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Shuppy to deliver you a user personalised experience. 

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site. 

Cookies duration can be defined as either session based or as persistent. 

Session (or Transient) Cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly. 

Persistent (or Permanent) cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved. 

What cookies do we use? 

We use the following types of cookie: 

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping basket or make use of e-billing services. 
  • Functional cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, showing you relevant recommendations on our product pages). 
  • Analytical & experience testing cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it, and also to test changes to our user experience on some users. This helps us to improve the way our website works, for example, by ensuring that users can quickly and efficiently checkout. 
  • Targeting/advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it, and any external marketing we perform more relevant to your interests. We may also share this information with third parties (see list below) for this purpose. 

The list below details the cookies used on Shuppy. We have outlined who sets these cookies and their purpose. If the party reads something other than 'Shuppy', these are our third party business partners who help us to enhance your browsing experience. 

Category 

Party 

Purpose 

Strictly necessary 

Shuppy 

Shuppy uses cookies to enable some of the basic functionality that is required for customers to browse and shop (and for Sellers to sell) on our website, such as remembering which products they have added to their basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties. 

Strictly necessary 

HubSpot 

Shuppy uses HubSpot to offer one to one customer support via live chat with a customer service agent. 

Strictly necessary 

Cloudflare 

Shuppy uses Cloudflare to optimise performance and availability of our website. 

Analytics & experience testing 

Browsee 

Shuppy uses Browsee to test and optimise our user experiences, and to introduce new features. 

Analytics & experience testing 

Google Analytics (including Google Tag Manager, Google Optimize, Universal Analytics and Google Analytics for Display Advertisers) 

Google Analytics (GA) uses cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. In cases where you are logged-in to our website, GA will also collect your User ID. This data is exported into our database, where it may be linked to previous browsing behaviour and personally identifiable information. 

Functional 

Searchanise 

Searchanise uses cookies to track the activity of users on the site in order to help us provide the most relevant product recommendations to users based on the products they have previously viewed or purchased and the categories in which they have previously expressed an interest. 

Functional 

Searchanise 

Shuppy uses Searchanise to allow Sellers to display sponsored product listings on our site. Searchanise uses cookies to track interactions with those listings, basket contents, and customer purchases. 

Functional 

Social Media plugins 

Sites such as Facebook and Pinterest serve cookies in order to be able to share and discuss Shuppy’s products on social networks. 

Targeting/advertising 

HubSpot 

Shuppy uses tags by HubSpot so that HubSpot can tie users’ onsite behaviour to Shuppy’s marketing notifications and to use said behaviour as triggers (for instance, for ‘Abandon Basket’ emails). HubSpot uses cookies to collect data that helps us understand how users are using our site, and to help tailor our marketing activities accordingly. If you are logged-in to our site, the HubSpot cookie will contain your email address. 

Targeting/advertising 

HubSpot 

HubSpot uses cookies to monitor site behaviour in order to trigger emails for opted-in customers when they perform certain actions onsite. 

Targeting/advertising 

Google Adwords, Microsoft Advertising, Facebook Ads. 

Google Adwords, Microsoft Advertising, Facebook Ads use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable. 


Managing cookies: 

If cookies aren't enabled on your computer, it will mean that your user experience on our website will be limited to browsing and researching; you won't be able to add products to your basket or buy them. To enable and manage cookies, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.