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Independent Irish Businesses Embracing their Online Presence

06/05/2021
by Peter O'Connell
Historically, many independent and family-run Irish businesses trailed behind their European counterparts when it came to having an online solution included in their operating model, however, this gap has certainly narrowed over the last 12+ months as firms had to quickly convert to new ways of trading in order to survive.
Some small business owners did not have the in-house technical knowledge to adapt quickly so had to decide between using external support to create their own online presence, or by using a 'plug and play' online marketplace solution such as Shuppy to enable them to sell online.
On Shuppy, sellers can create their own 'shop page' which allows many of these smaller, indigenous businesses to focus on creating and producing quality products. Since launching in November 2020, Shuppy has regularly highlighted this point to independent local sellers who are looking for a new route to market when their traditional route is closed. In recent weeks, we have seen many new sellers use our platform as the primary location for selling their products online.
The global Irish diaspora is a key target audience of Shuppy, and when it comes to buying gifts for loved ones back home, they are keen to use platforms which present quality and unique gift ideas from independent Irish businesses. Being able to support local enterprise back in Ireland is something many in this group are conscious of doing. Each week we add new, independent sellers, along with companies who are more well-known and established. Many of these firms are at the backbone of local communities and from our experience over the last 12 months, they are managed by good people who are very worthy of our support.
Personalised products have been one of the most popular choices since the turn of the year and we expect this trend to continue. We have seen a growing number of sellers offering personalisation options to their product ranges with the intention of appealing to a wider audience. While these products typically take longer to create, customers are happy to wait and pay a little extra as it demonstrates an extra level of thoughtfulness has gone into choosing their gift.
Other popular categories include locally produced Artisan Food & Drink, along with locally created artwork. Wicklow based Kelly Hood is one such seller who sells her own range of Irish animal themed prints and artwork on the platform. Kelly's mantra is "I eat them, wear them and paint them... so I owe them something, don't I?" As an independent business, we asked Kelly to highlight the criteria which was most important to her when it comes to listing her amazing products online, and she gave us the  following:
- Fair commission charges
- Good PR and marketing campaigns in place
- The platform having a slick contemporary design and being user friendly
- Being an Irish based company
As we continue to list sellers on the platform, we are conscious of keeping in mind that we want sellers to see us as an extension of their business, and by working together we can grow together.
Should you be interested in applying to sell on the platform, we would ask you to complete this brief form and we will follow up to discuss everything in more details. 

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